Quick answer
Save the underlying idea separately from the published post. When you move it to a new format, keep the same claim and evidence but write an opening and example that make sense there. Check whether the audience can get the full value without seeing the first version.
Identify what must stay true
Say a founder writes a post arguing that new customers should get one clear next step after they pay. The source example shows an email with three setup links and a revised one that leads with booking a kickoff call. Record the original context and any exception, such as a self-serve product where a call would slow people down. Keep that context in every version that uses the claim. If the founder didn’t measure the impact, the short version should not suddenly promise a lower churn rate just because there is less space to explain the example.
Rebuild the opening around each format
On LinkedIn, start with the founder’s decision and show the before-and-after email in plain language. On X, compress the lesson into a specific observation about making one action obvious, then use a thread if you need to explain how the team chose the action. For video, put the two emails on screen and talk through the decision while viewers look at the change. These are editorial choices, and other approaches may fit your audience better. The test is whether the format helps people see or understand something they would otherwise miss.
Review the draft where it will appear
Look at the written version on a narrow screen and confirm that the main point comes before a reader has to work for it. Check the video at normal speed and mute it once to see whether the captions and visuals carry the message. If the last line says “See the example above,” check that the relevant example really is there. Use the same next step only if it makes sense for each audience. A reader who already knows your product may be ready to book a demo, while a new viewer may need a short setup checklist first.
Key takeaways
- Keep a source note with the claim and context.
- Rewrite the opening in the new format.
- Check the action and supporting example in place.