Quick answer
Read an AI draft and highlight every sentence a reader could reasonably ask you to prove. Check each claim against its original source, then decide whether to keep, qualify, or remove it. Give special attention to figures, quotes, dates, comparisons, and claims about what your company or clients achieved.
Create a short claim list
Review the caption, script, visuals, and thumbnail together. A video title can imply a bigger result than its script, and a chart can suggest the wrong time period even if the voiceover is accurate. Put each checkable statement in a table with a source and a status. Start with the information that could change a buyer’s decision, such as how long onboarding takes, who the offer applies to, or what a customer achieved.
Open the original source
For a product capability, read the vendor’s documentation. For a company result, check the underlying report and confirm the units, dates, and group measured. A model can give a confident answer that is wrong, a risk NIST describes in its generative AI profile. Asking the same model to confirm its own claim can leave the error in place. Open the source and check whether it supports the exact wording. For a quote, compare the line with the recording or transcript and make sure the edit keeps the speaker’s meaning.
Keep examples tied to their origin
Suppose a creator describes cutting production costs after changing their process. Your headline can accurately say what they reported, with the relevant date and context. Avoid turning their experience into a typical outcome for customers or suggesting they worked with you. If you build an illustrative example, call it hypothetical and keep it separate from any claim about a real business. When you cannot find the source, choose a sentence you can support with your own documented observations or leave the detail out.
Review the final export
Check the published version against the source notes once more. Captions, cropped charts, and rewritten openings can introduce changes after the script review. Name one person to do that final pass and keep the source links with the approved draft. If a claim changes later, you will know which pieces need an update.
Key takeaways
- Check the script and the visual claims together.
- Open and read original sources.
- Preserve the source notes with the final version.