Quick answer
Use AI to organize and adapt material you have already thought through. Start with a real opinion, experience, or explanation, then edit the output against what you actually believe and how you would say it. A post can sound fluent while leaving readers with very little sense of who wrote it.
Begin with a specific observation
Pick a situation you remember well enough to describe without looking it up. What did someone ask? What did you notice? What did you try next? A founder could begin with a note about why they changed a confusing onboarding email, then explain the one sentence they replaced. That gives a draft something observable to work with. Share only details you have permission to use and change or omit identifiable client information as needed.
Keep the important sentence
Before drafting, write one sentence that you would defend if a customer challenged you on it. Ask AI to organize the draft around that sentence and preserve its meaning. If your view is that a short onboarding call can help buyers who are choosing between two plans, a draft that claims every customer needs a call has gone too far. Put the condition back and explain when it applies. Look for other places where the draft has smoothed over a useful exception.
Read the post aloud
Say the first paragraph out loud. Replace words you would never use with the ones you use in a real conversation. If the phrasing feels too polished, shorten the sentences and keep the concrete details. One editor can also compare the draft with a short sample from a call or a recent email. Aim for familiar vocabulary and the right level of certainty. Check personal anecdotes against your notes and remove any invented scenes or dialogue.
Build a reference from approved posts
Keep a few posts you are comfortable signing and annotate why each works. One might be direct, another might explain an unfamiliar term, and a third might be effective because it admits a tradeoff. Include one example of language you do not want to use again. Revisit the samples as your ideas or audience change, so future posts can reflect what you actually think today.
Key takeaways
- Start from a real observation you can explain.
- Protect the sentence that expresses your view.
- Use approved examples as a style reference.