Quick answer
Review the final script for factual accuracy, the finished scenes for visual accuracy, and the exported file for playback. Prioritize anything that could cause a viewer to take away the wrong message, especially in a founder’s voice.
Check every claim with a source
Mark sentences that contain numbers, comparisons, customer outcomes, or promises. Match each to an approved source. For example, a script that says a process “cut onboarding in half” needs the original measurement, dates, and the definition of onboarding. If the evidence is a single team’s experience, keep that scope in the edit. Remove a claim when the person reviewing it cannot confirm it.
Check the spoken version as well as the on-screen text. A headline graphic can overstate a careful narration. A label can imply that a stock image shows a real client or that a sample dashboard is live. Review the combined impression, and label illustrations where a reasonable viewer could mistake them for evidence.
Look for visual and audio problems
Play the export once at normal speed. Notice whether the voice sounds natural, names are pronounced accurately, and the edit preserves the speaker’s intent. On another pass, watch closely for abrupt changes in face, hands, or objects when synthetic visuals are present. Check that overlays stay clear of product details and that captions carry the correct numbers.
If a realistic avatar is used, confirm that the authorized person has approved the context in which it appears. Check the relevant publication rules before distribution, since disclosure requirements depend on the platform and how the material was made. The review can also identify moments that would be clearer with a screen recording or a straightforward voiceover.
Make the approval easy to record
Send reviewers the exact export you intend to post. Collect time-stamped notes in one place. Treat changes to a material claim as a reason to review the affected version again. Before scheduling, play the first and last few seconds on a phone and check that the correct export was attached. A simple version label prevents a reviewed cut from being confused with an earlier draft.
Key takeaways
- Verify claims, context, and the final file.
- Record approval against a specific version.